Question Marc launched in direct response to traditional fashion and luxury marketing. Doing away with static, visual-first campaigns, we created an ongoing, culturally entangled scripted series that looks beneath the surface of the talent, placing their neurosis and quirks at the centre of the content.
Pre-Fall 2026 marked the series debut with “The Scene” — a three minute scripted micro-drama, written by Bertie Brandes and Rachel Sennott and starring Sennott herself. Set across real world locations in Manhattan, the film follows Sennott on a chaotic, comedic quest for a Met Gala invite, introducing The Scene Bag through narrative — following her journey to the Gala itself as a guest of Marc Jacobs.
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