In the lead up to the launch of the Type 01, Jaguar commissioned us to assemble a luxury advisory board focused on guiding the community and activation strategy — our joint workshops led to an overarching experiential strategy that focuses on surfacing British artistry. Together with London based collective New School we built an exhibition of British creativity that landed in Miami, with works by Ibby Njoya, Campbell Addy, Yamamoto, Patience Harding, and Skepta.
For the launch of their new Type 01 concept vision at Miami Art Week we were tasked with building an overarching events programme and experiential strategy that would inject Jaguar’s new brand into the “cultural gulf stream” — securing Jaguar both a venue in the heart of the prestigious Design District and a major media partnership with Highsnobiety.
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