Starting in 2020 as a digital exhibition called Not in Paris, we helped extend the model for a recurring line up of physical global retail and culture interventions. Now in 5 cities worldwide, each “Not In” city activation features local activations with local heroes, limited edition collaborations with local brands, and a line up of energetic events.
A global series of immersive events centred at key cultural moments like Paris Mens and Miami Art Basel. With local retail pop-ups featuring collaborations with local and international brands, resulting in hundreds of limited-edition releases per year. Bringing together cultural pioneers and offering brands access to influential audiences. Storytelling through Highsnobiety media channels, including talent, storefronts, event invites, and social.
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