The first visible expression of the Marnifesto strategy was the Spring Summer 2021 runway show. Filmed during the covid pandemic, it was both a technical and logistical feat and a giant leap of faith. In lieu of a show, Marni unveiled the new season with 48 creatives who came together for Marnifesto — a live digital event with performances from Deem Spencer, Mykki Blanco, Moses Sumney, and Yves Tumor. Filmed globally and streamed out on Marni channels, the New York Times, and the Milan Fashion Week platform, viewers were transported around the world from New York to Shanghai to Dakar, where the stars of Mati Diop’s Atlantics, Ibrahima Traore and Mame Sané, made an appearance alongside American Honey’s Sasha Lane.